




Trucker Spotlight - Natasha <em>The Trucker Spotlight series explores the lives of truckers and their journey to make a difference in their industry. We interview different truck drivers to understand some life lessons that make them who they are today. We also learn more about their motivations, and the problems that they encounter on the job. We also tackle how Trucker Path's solutions helped them with what they do. The information that they provide helps inform other people who are looking to delve into the trucking world.</em>
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Today we are putting the spotlight on <strong>Natasha</strong>, who's a 27 year-old trucker/Youtuber and was born and raised in Hawaii. She's been driving for 1.5 years as a team owner operator together with her husband. She likes to make people laugh and smile through her Youtube videos. She and her husband are team owner operators. Let's get to know more about Natasha and her trucking adventures.
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<h3><strong>What made you decide to be a trucker?</strong></h3>
From watching other Youtuber truckers on youtube actually! At that time, me and my husband had nothing to lose but sell everything we owned and join the trucking world.
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<h3><strong>In the years that you have been driving, what are the significant changes that you've
noticed in the trucking industry?</strong></h3>
Since I haven't been driving long enough, the one thing I have noticed is that the trucking industry is getting bigger by the day! Theres so many diverse truckers, you have to stay open minded dealing with everyone across the country on a daily basis.
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<h3><strong>What made you decide to put up your Youtube channel?</strong></h3>
I've always filmed random Youtube videos since I was 16 on old channels. I was bored one day trucking and uploaded one for fun, and slowly more people watched and asked me to post more. So thats how it snowballed into me uploading videos full time now! I wanted to post videos to help other truckers with owner operator questions I had when I first started.
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<h3><strong>Any times when you get lonely while driving? How do you deal with it?</strong></h3>
Since I'm always with my husband, I'd appreciate some alone time, but I'm always grateful that we have each other. Sometimes, i miss my family and friends since it can be hard to see them. Having my little toy fox terrier dog with me has really made trucking it best!
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<h3><strong>As a trucker, what are the current struggles in this COVID19 pandemic?</strong></h3>
The hardest thing so far for us during COVID is food. Most fast food places did and still are closing the lobby and only opening drive through which we definitely cant go through. Also many restaurants closed all together, in the beginning especially we ended up eating canned soups, ramen, TV dinners, etc a lot.
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<h3><strong>What's your favorite Truck Brand / Model?</strong></h3>
I like the newest Freightliner Cascadia's interior features the best, the outside is slick too, but my favorite thing is they made every tiny thing very user friendly and more livable. We had an older Freightliner before. It's WAY different in their new ones.
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<h3><strong>Aside from being a trucker, any other things you dream of doing?</strong></h3>
I started investing in real estate a few years ago. I only own 1 house so far, but plan on continuing to build my portfolio over the years to come. Also, I dream of being a mom one day to a lot of kids and dogs!
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<h3><strong>What's the best truck stop for you?</strong></h3>
Russells in NM is one of the coolest - it has a car museum inside. We like Quicktrips, and Mavericks, their fuel is usually the lowest in their area, and they're clean and have good food. Many Jack Flashes are brand new and have tons of food options and a shop inside. Of course we found all these stops on Trucker Path!
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<h3><strong>What are the common troubles or problems you encounter while trucking?</strong></h3>
For us it's learning the different trucking seasons of the year and how it affects our rates, each season we have to adjust the routes we do in order to do well. Also, since I drive night shift, finding a place to stop for a break or sleep is the most difficult thing sometimes, it's crowded out here for trucks! The other thing is finding a decent bathroom/shower or any at all, sometimes I have to just toughen up!
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<h3><strong>What are your pet peeves while driving/trucking?</strong></h3>
Regular car drivers! They're always chillin in your blind spots not paying attention, and of course they like to cut in front of trucks really fast which is always a dangerous situation. We have to drive and break so differently than regular cars, so driving around a lot of cars can be stressful.
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<h3><strong>What are your trucker essentials?</strong></h3>
My morning travel bag I found on Amazon, it's big and I need it 2x per day so it has everything I need when I first wake up to right before I go to sleep. Another trucker essential is having everything in the truck as mini sized as possible since our space is limited.
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<h3><strong>We're glad that you use the Trucker Path app on your day to day trucking. What features do you enjoy the most?</strong></h3>
As owner ops, we use the <a href="http://www.truckerpath.com">Trucker Path</a>'s fuel prices the most! Secondary to that would be the restaurant tab to see what food is at each stop. Then, the trip planner to find stops along your route is very cool, especially when going cross country twice a week like we usually do, its a long trip to plan!
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<h3><strongWhat are some tips that you would like to share for aspiring truckers?</strong></h3>
Be patient and stick with it, everything will be 200% harder at first, but eventually even the smallest things will get easier and better almost without trying. You will feel very rewarded after some time, and it all will be worth it!
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<h3><strong>Where can people watch your videos on Youtube?</strong></h3>
They can view my videos on my <a href="https://www.youtube.com/channel/UCXtbBerWrhRFN7E-aJ-5M7g">Youtube Channel, Natasha Trucking</a>.
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Hope you guys enjoy!
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<h4>By Aldous Aldwin</h4>
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Thinking Like a Business Versus Thinking Like a Trucker It's ironic that the business practices that can feel like the enemy of independence are actually the best ways for truckers to hold onto the independence they care about most. Good business habits aren't about selling out — they're the foundation that makes it possible to keep doing things your way.
<h2>Cost per mile: the number that tells you everything</h2>
Are you making money or losing money on a given load? The answer lives in your cost per mile (CPM). Know your CPM and you know your break-even point. Know your break-even point and you know what rate per mile you need to make a run worth taking.
<h2>The biggest costs that determine your CPM</h2>
Based on the American Transportation Research Institute (ATRI) <a href="https://truckingresearch.org/about-atri/atri-research/operational-costs-of-trucking/">Operational Costs of Trucking</a> report:
<ol>
<li><strong>Fuel: 38% of operational costs.</strong> Finding the best prices and running fuel-efficient practices has major impact on profitability — more than almost anything else you control day to day.</li>
<li><strong>Truck payment: 31% of operational costs.</strong> With today's high borrowing rates and vehicle prices, truck payments make up a large share of CPM. It's a strong argument for used equipment and paying cash when possible.</li>
<li><strong>Parts and maintenance: 16% of operational costs.</strong> Don't treat these as incidental. Estimate a per-mile cost and build it into your CPM — they add up whether you plan for them or not.</li>
<li><strong>Insurance: 8% of operational costs.</strong> Premiums are a major cost today. Actions that lower your risk profile — a good safety score, clean inspections, no violations, consistent PM records — can indirectly lower this number over time.</li>
<li><strong>Tires: 4% of operational costs.</strong> A necessary and predictable expense. Use past purchases to estimate your per-mile tire cost and include it in your CPM calculation.</li>
</ol>
Calculate your CPM using a tool like <a href="https://www.ooida.com/trucking-tools/cost-per-mile/">OOIDA's CPM calculator</a>. Most costs stay fixed day to day — you can fine-tune by adjusting for actual fuel costs as they change.
<h2>Five business practices worth thinking deeply about</h2>
<ol>
<li><strong>Planning.</strong> A big-picture strategy keeps you from living load-to-load. Will you specialize in a lane, build repeat relationships with specific customers, or work with freight brokers? Having an answer gives you focus and a way to measure progress.</li>
<li><strong>Policies.</strong> Clear rules around detention and accessorial charges protect your time and your revenue. Without them in writing — and a commitment to enforcing them — you're leaving money on the table.</li>
<li><strong>Paperwork.</strong> Organized bills of lading, permits, and insurance documents support your efficiency during inspections and reinforce your professionalism with customers. The time spent staying organized costs less than the time spent scrambling when something is missing.</li>
<li><strong>Recordkeeping.</strong> Compile expenses daily. Invoice accessorials immediately while the customer's memory of the load is still fresh. Details that seem easy to remember rarely are by the end of the week.</li>
<li><strong>Key performance indicators.</strong> Objective numbers show you how you're doing. They motivate improvements, prompt adjustments, and flag problems before they compound.</li>
</ol>
<strong>KPIs every owner-operator should track:</strong>
<ul>
<li>Cost per mile (CPM)</li>
<li>Rate per mile (RPM)</li>
<li>Deadhead percentage</li>
<li>Utilization — loaded days versus available days</li>
</ul>
<h2>Planning for the cycles, not just the current market</h2>
Trucking is a boom-and-bust industry. The rate boom of the pandemic years gave way to a prolonged freight recession. The practices that protect you in a down market are the same ones that build your business in a strong one. Make them a habit regardless of where the market is.
<strong>Control fixed costs.</strong> Low or no truck and trailer payments give you flexibility when rates drop. Review your insurance regularly to make sure your rate is competitive. Watch smaller fixed costs like subscriptions — they add up quietly.
<strong>Diversify load sources.</strong> Having inroads with load boards, freight brokers, and direct shippers means losing one customer doesn't dry up your cash flow. Options are worth building before you need them.
<strong>Foster long-term relationships.</strong> Loyalty to brokers and shippers in high-rate periods earns you priority access when loads are scarce. That goodwill is worth more than the premium on any single load.
<strong>Specialize in a lane or niche.</strong> Flatbed, tanker, reefer, oversized, a specific commodity or corridor — specialists tend to be in shorter supply, which helps buffer the effects of market swings.
<strong>Save from every load.</strong> Consistent savings get you through down periods and cover unexpected expenses without factoring fees or taking desperate loads. Enough saved capital can also let you pay for equipment outright and eliminate truck payments entirely.
<strong>Stay consistent with sales and marketing.</strong> Maintain a professional brand — equipment appearance, website, business listings. Keep a basic information sheet on hand for prospects. Stay in contact with past customers. Referrals from <a href="https://wp-login.truckerpath.com/blog/good-customer-service-practices-are-survival-skills/">good customer service</a> are the cheapest leads you'll ever get.
<strong>Do your preventative maintenance.</strong> Time spent on PM buys you more time driving and earning. Breakdowns cut off revenue while piling on costs — repairs, towing, rentals, hotels, lost loads. Consistent PM prevents breakdowns, keeps you ready for inspections, and stops small problems from becoming expensive ones.
<strong>Outsource what pulls you off the road.</strong> Dispatching, bookkeeping, maintenance, and compliance all take time. When they reduce your available driving hours, they're costing you. A professional handling those functions while you focus on driving can pay for itself.
<h2>Good business habits protect the freedom you're in trucking for</h2>
Strong business practices don't get in the way of independence — they're what sustains it. They keep you financially stable through cycles, reduce stress when the market gets hard, and give you options when other operators don't have any.
Technology has made good business practices more accessible than ever. The Trucker Path app puts the cheapest fuel along your route, truck-safe routing, trucker-recommended service providers, and a load board with thousands of new loads posted daily in one place. <a href="https://truckerpath.onelink.me/ivkh/n0eiei2g">See what's available on your next run.</a> 