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Industry Update - January 24, 2020 <h4>By Paul DeCoste</h4>
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<h3><strong>Industry Update</strong></h3>
Curious about the top issues discussed in the trucking industry in 2019? Take a look at this graphic from the ATRI Top Industry Issues 2019 survey.
<h3> <a href="https://truckerpath.com/uploads/2020/01/image002-1.png"><img class="size-medium wp-image-4869 aligncenter" src="https://truckerpath.com/uploads/2020/01/image002-1-300x244.png" alt="" width="300" height="244" /></a></h3>
<h3><strong>Weather Update</strong></h3>
<a href="https://www.freightwaves.com/news/snowstorm-lingers-into-weekend-for-midwest-northeast-with-forecast-video">This snowstorm</a> has been building up over the past few days and drivers need to be aware of some potential snowfall in the Midwest. The following locations should be driven on with caution for the weekend; Milwaukee and Green Bay, Wisconsin, Michigan’s upper peninsula, Chicago and South Bend, Indiana.
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<h3><strong>Pilot Name Change</strong></h3>
<a href="https://cdllife.com/2020/truck-stop-giant-announces-big-name-change/">Just yesterday, Pilot Flying J announced that</a> they are changing their company name to “Pilot Company”. This new corporate name is meant to, “serve as an umbrella that captures the total portfolio of the business as it continues to expand its retail and energy operations.”
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<h3><strong>Driver Saves Lives</strong></h3>
<a href="https://www.truckersnews.com/driver-fights-fire-at-accident-scene-honored-for-his-efforts/">Linden O’Donnell went out of his way to put out a car fire</a> and help several motorists. He was driving on the right side of Interstate 280 when he witnessed a car smash into the back of a stalled SUV. Thankfully the SUV was empty, but the passengers of the car were barely conscious and in need of help. As fire crept from the engine to the cab, Linden ran to grab his fire extinguisher and put out the flames. This allowed Linden to safely assist the drivers out of the car and out of harm’s way. His courage and ability to react deserves the honor he is receiving.
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<h3>New Tech</h3>
<a href="https://www.ttnews.com/articles/companies-explore-using-old-electric-car-batteries-cut-costs">This pilot study done by American Electric Power and Nissan Motor Co</a>., is testing the reuse of old batteries to reduce costs for electric cars. This new process has the potential to lower system costs by one-half and even extend the power of lithium batteries by one-third.
Spot Rates Fell Again Last Week: How Owner-Operators Can Screen Loads More Carefully in a Seasonal Dip <em>Published July 24, 2026</em>
<p>Spot truckload rates slipped again last week, and both FTR and Truckstop called it seasonal — not a collapse. When rates soften this way, freight selection matters more than speed, because a weak reload or slow-paying broker can do more damage than a slightly lower outbound rate. Here is how owner-operators can screen loads smarter when the market gives less room for mistakes.</p>
<h2>Why Does a Seasonal Dip Make Load Screening More Important?</h2>
<p>Seasonal dips happen. The problem is not that rates cool off for a week or two. The problem is what happens next when a carrier chases freight without looking at the full trip, the reload market, or who is actually posting the load.</p>
<p>FTR and Truckstop both described the latest move as seasonal. That gives drivers an important clue. This kind of week does not automatically mean freight disappears — it means the market gives less room for mistakes. One decent outbound load can still turn into a rough week if the reload is thin, the deadhead stretches out, or the broker pays slow. Most owner-operators do not get hurt on one bad decision. They get hurt on two or three small ones stacked together.</p>
<h2>How Do Owner-Operators Screen Loads When Spot Rates Soften?</h2>
<p>In a soft market, load screening gets more important than load volume. A lot of posted freight looks workable at first glance, but the details tell the real story. Lane, reload options, broker history, and total trip math all matter more when margins are thin.</p>
<ol>
<li><strong>Look at the full lane, not just the first leg.</strong> A load out of a decent market can still be a problem if it dumps a truck into a weak reload area. Rate Check helps add lane context before a driver starts negotiating off a headline number alone.</li>
<li><strong>Check deadhead on both sides.</strong> Short loaded miles with long unpaid repositioning can wreck an otherwise decent-looking run. In a softer week, even an extra reposition can wipe out what looked like a fair load.</li>
<li><strong>Check who posted it and how they pay.</strong> In a softer week, waiting longer to get paid hurts more because every trip carries more pressure. Broker credit scores and days-to-pay reports give another screen before a call goes too far.</li>
</ol>
<p>That is where selectivity beats speed. Freight still moves in seasonal dips, but it pays to sort harder and call on loads that fit the truck, the week, and the next reload.</p>
<p>A realistic example: a van load that looks fine on the first leg can still go sideways if it delivers into a weak market late in the day with no good reloads until the next morning. Another load with a similar posted rate may deliver into a busier market with more same-day options. On paper, those two loads can look close. In real life, they are not close at all.</p>
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<a href="https://truckerpath.onelink.me/ivkh/n0eiei2g" style="display:inline-block; background-color:#0A8DD1; color:#FFFFFF; font-weight:bold; font-size:16px; padding:14px 28px; border-radius:6px; text-decoration:none;">Search Loads by Lane</a>
</p>
<h2>Which Loads Are Worth Passing on During a Seasonal Dip?</h2>
<p>A soft patch is when bad freight starts dressing up like good freight. Maybe the rate looks decent on the first call, but the delivery lands late in a weak market. Maybe the miles are short, but the pickup burns half a day. Maybe the broker needs the truck badly, which sounds good until the rate confirmation and payment terms show up.</p>
<p>Loads worth skipping often share a few traits:</p>
<ul>
<li><strong>They pull a truck into a cold backhaul market.</strong> A load can look fine on the outbound and still leave a carrier stuck hunting cheap reloads.</li>
<li><strong>They require too much unpaid setup.</strong> Long deadhead, driver assist, tight appointment windows, or excessive waiting can eat the load alive.</li>
<li><strong>They come from a broker with shaky pay habits.</strong> Driver-submitted broker credit scores and days-to-pay reports can help flag extra risk before a call gets too far.</li>
<li><strong>They do not fit the truck's week.</strong> A flatbed, reefer, van, or hotshot operation all have different lane patterns. A load that works for one setup may not work for another.</li>
</ul>
<p>Most experienced drivers do not pass on freight because they are picky for no reason. They pass because bad freight costs more in a weak market than it does in a strong one. If a load needs a lot of things to go right, it probably carries more risk than it first appears. If the pickup has tight timing, the delivery is into a weak area, and the broker has slower pay feedback — that is three pressure points on one trip. In a seasonally softer week, stacking those risks rarely helps.</p>
<h2>How Can Carriers Stay Disciplined on Backhauls Instead of Chasing the First Reload?</h2>
<p>Backhaul discipline is where a lot of profit gets saved. When spot rates dip, the first reload after delivery can feel like a lifeline. That is exactly when some carriers end up taking freight that keeps them running hard and earning less.</p>
<p>A better move is to read the market around the delivery point before the truck gets there. If outbound volume looks thin and inbound volume looks heavy, the next load may not come easy. That can change how a driver prices the first load, how far they are willing to deadhead for a reload, or whether the truck even belongs in that market this week.</p>
<p>Tools matter here because memory only goes so far. A lot of drivers know a market felt weak last time, but lane conditions shift. Looking at a load density map and a capacity indicator can help spot where freight is tighter or looser by lane and state — which gives the next decision more context than gut feel alone.</p>
<p>That same discipline helps with timing. If a truck posts capacity early, sets load alerts, and watches matching reloads before delivery, the driver gets options. Options matter when rates are soft because desperation usually shows up in the final booking.</p>
<p>Say one load gets the truck out at an okay rate, but the delivery market shows thin outbound options for that equipment. Another outbound load may pay about the same yet land in a market with better density and more likely follow-up freight. In a stronger market, either load might work. In a soft seasonal patch, the second one usually gives the week a better chance.</p>
<h2>Frequently Asked Questions</h2>
<h3>Are lower spot truckload rates always a sign of a bad market?</h3>
<p>No. FTR and Truckstop described the latest drop as seasonal, which means timing plays a role. A soft week can still have workable freight if the lane, timing, and reload plan make sense.</p>
<h3>How do drivers avoid bad backhauls when rates are down?</h3>
<p>Most carriers start by looking past the outbound load and studying the delivery market. If reload options look thin, the first load needs to carry more of the trip — or the truck may need a different lane entirely.</p>
<h3>What matters more in a soft market: rate or reload?</h3>
<p>Both matter, but reload risk often decides whether the whole trip pays off. A decent first load can turn weak fast if the truck lands where outbound freight is loose and deadhead starts piling up.</p>
<h3>Should owner-operators lower their rates right away when the weekly market turns down?</h3>
<p>A lot of experienced drivers do not rush to do that across the board. They look at the lane first, then weigh timing, total trip cost, and how strong the next move looks before changing their number.</p>
<h2>Summary</h2>
<ul>
<li>FTR and Truckstop both pointed to a seasonally weaker week — softer pricing needs smarter load selection, not panic</li>
<li>In a dip, the full trip matters more than the first rate on the screen: lane strength, deadhead, timing, and reload options all count</li>
<li>Bad backhauls do more damage in a soft market, so market selection and reload planning carry more weight than usual</li>
<li>Broker pay habits and trip details can matter just as much as the posted rate when margins get tight</li>
<li>Strong operators stay selective, keep options open, and price freight by the lane instead of reacting to one weekly headline</li>
</ul>
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<a href="https://truckerpath.onelink.me/ivkh/n0eiei2g" style="display:inline-block; background-color:#0A8DD1; color:#FFFFFF; font-weight:bold; font-size:16px; padding:14px 28px; border-radius:6px; text-decoration:none;">Find Better Freight Now</a>
</p>
<h3>Sources</h3>
<ul>
<li><a href="https://www.ftrintel.com">FTR Transportation Intelligence — Weekly Trucking Update, July 2026</a></li>
<li><a href="https://www.truckstop.com/blog/market-demand-index/">Truckstop.com — Market Demand Index, week of July 21, 2026</a></li>
<li><a href="https://www.atri-online.org/research/operational-costs-of-trucking/">ATRI — An Analysis of the Operational Costs of Trucking, 2025 Update</a></li>
</ul>
<em>Spot rate data reflects the week of July 21, 2026 as reported by FTR and Truckstop; figures may have moved since publication.</em>
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